irector of Demand Generationlead a team iningeration,on and measurementand Product Marketing set the vision compelling- demand gen strategies, content and other offerings mapped to buyer personasYou will be ingle threaded owner of marketing sourced pipeline within marketing for Dropboxresponsible for of all demand gen related programs which include not limited to) -with the goal of increasing market awarenessgenerating demand Strategy Development and Campaign Management:
* multi year Plan, execute, and optimize multi-channel demand generation campaigns to generate high-quality leads.
* Lead Generation:
* Utilize both inbound and outbound marketing tactics to capture and nurture leads.
* Analytics and Reporting:
* Establish KPIs and metrics for demand generation initiatives in alignment with our Sales and Marketing teams.
* Cross-functional Collaboration:
* Collaborate with the sales team to understand lead quality and make data-driven adjustments to improve conversion rates.
Basic Qualifications
* 10+ yearsglobal with demonstrated ability to work effectively across sales, marketing, product and finance.
* make decisions and Excellent communication skillsWell versed in effective demand generation tactics across channels
* Experience with Salesforce Bachelor's degree in Marketing, Business, or a related field.
Preferred Qualifications
* Experience establishing the right measurement & attribution frameworks to appropriately asses the effectiveness and efficiency of our demand generation programs
* (ProductExperienced empathetic leader who is comfortable leading global teams and Time Zone)
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