Produce and manage high-performing content across channels in support of three major business initiatives: demand generation, customer retention, and partner enablement
Essential functions
Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.
* Produce and manage high-performing content across channels in support of three major business initiatives: demand generation, customer retention, and partner enablement
* Develop, own and execute against multi-channel content calendar
* Establish Apptega as a thought-leader by publishing original research, interviews with experts, how-to guides, blog posts, and whitepapers
* Develop SEO-rich articles that raise organic visibility across high-intent searches
* Create sales and partner enablement resources, such as case studies, competitive battlecards and one-pagers
* Work directly with Apptega customers and industry thought leaders to develop multimedia content that establishes Apptega’s expertise in the space
* Create and own dashboards that assess performance of content and social channels
Requirements
Competencies
* 3-5 years of experience in marketing communications, journalism, writing and editing or a related field
* A proven track record of content development that is directly tied to measurable KPIs
* Strong copywriter and content producer with a portfolio of work you can share
* Basic understanding of SEO best practices and how to implement them to increase the reach and discovery of content
* Intellectually curious and can quickly develop expertise in complex subject matter
* High-motor individual who works quickly and independently, and holds themself to a high standard of performance
* Relevant college degree (Marketing preferred)
Preferred education and experience
* Experience in cybersecurity, GRC or related fields a strong plus
* Experience with Hubspot, Google Analytics and common email marketing solutions strong plusses
Benefits
What you get:
* Competitive salary and comprehensive benefits package.
* Opportunities to work on challenging and impactful projects.
* Mentorship and opportunities for career advancement.
* A supportive and collaborative workplace culture.
* Exposure to cutting-edge technologies in the compliance and cybersecurity sector.
* On-the-job training and professional development opportunities.
Apptega Position Perks:
· Base salary plus incentives
· Unlimited Paid Time Off
· Medical, Dental & Vision Coverage
· Retirement Plan (401k with Matching Funds)
· Training & Development
· Office Snacks
· Gym membership on-site
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