Key Responsibilities:
1. Lead Generation:
* Develop and implement comprehensive lead generation strategies to drive high-quality leads.
* Utilize channel & CRM analytics to track lead generation performance and optimize campaign.
* Collaborate with the inside sales team to ensure seamless lead handoff and follow-up processes.
2. Promotion Across Web and Social:
* Oversee and manage all digital marketing campaigns, including SEO, SEM, LinkedIn advertising, and email marketing.
* Craft and execute compelling promotional content tailored for various digital platforms.
* Monitor and analyze digital campaign performance metrics, providing actionable insights for continuous improvement.
3. Website Management:
* Responsible for the management and maintenance of the Precisionaq.com website, ensure it is user-friendly, up-to-date, and optimized for search.
* Implement best practices for SEO to increase organic traffic and improve search engine rankings.
* Analyze website performance using tools like Google Analytics and provide recommendations for enhancements.
4. Content Calendar Management:
* Develop and maintain a comprehensive content calendar that aligns with marketing objectives and business goals.
* Coordinate the creation, approval, and distribution of content across various channels.
* Ensure content consistency and alignment with the overall marketing strategy.
5. Strategic Planning:
* Support the development of annual strategic marketing plan including details on marketing tactics, messages, channels, and responsible parties
* Develop channel-specific strategies that ladder up to the overarching marketing strategy.
* Ensure cohesive approach across all marketing efforts.
Qualifications:
Minimum Required:
* Minimum 7 yrs of experience in marketing with a focus on lead generation, digital marketing, and content management.
* Experience in healthcare/pharma industry preferred.
* Proven track record of developing and executing successful marketing strategies and campaigns.
* Strong understanding of digital marketing tools and platforms, including CRM and marketing automation systems.
* Excellent leadership, communication, and interpersonal skills.
* Strong analytical and problem-solving skills, but also adept at creativity and innovation.
* Bachelor’s degree in Marketing, or other related field.
Preferred:
* Experience in healthcare/pharma industry.
* Proficiency with CMS; HubSpot preferred.
* Experience with search engine marketing tools (e.g. Semrush).
* Familiarity of CRM and marketing automation tools (e.g. Salesforce, HubSpot).
* Understanding and experience with project management platforms (Asana, Workfront, Teams, etc).
#LI-REMOTE
Precision is required by law in some states or cities to include a reasonable estimate of the compensation range for this role. This compensation range takes into account the wide range of factors that are considered in making compensation decisions including but not limited to: skill sets, experience and training, licensure and certifications, and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Precision, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. This role is also eligible for a discretionary annual bonus, health insurance, retirement savings benefits, life insurance and disability benefits, parental leave, and paid time off for sick leave and vacation, among other benefits.Reasonable estimate of the current range$76,848—$115,273 USD
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Precision Medicine Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other characteristics protected by law. © 2020 Precision Medicine Group, LLC
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Precision Medicine Group at QuestionForHR@precisionmedicinegrp.com.
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