We are looking for a content specialist to join our marketing and communications team. The ideal candidate will be responsible for creating high-quality content for various online platforms and press, with a focus on the technology vertical and primarily LinkedIn. In addition, they should have knowledge of analytics and tools that help in content generation and optimization.
Location: LATAM
Responsibilities:
* Create and publish original and engaging content for various online platforms, including social media, blogs, and other relevant digital channels.
* Write and edit press releases and other public relations materials to ensure quality media coverage.
* Experience in generating content for audiovisuals (scripts and ideas)
* Develop and maintain an effective content strategy that reflects the voice and tone of our brand, and drives engagement and lead generation.
* Research and analyze relevant trends and topics in the technology vertical and LinkedIn, and apply that knowledge to create valuable and relevant content for our audience.
* Use analysis tools to measure content performance and make necessary adjustments to improve its effectiveness in lead generation and brand positioning.
* Centralize the relationship with external writers and ensure the quality of the content delivered.
* Optimize content to improve SEO and increase traffic and visibility of our brand online.
* Work closely with other members of the marketing and communications team to ensure consistency and quality of content across all channels and formats.
Requirements
* Excellent writing and editing skills in American English.
* Demonstrable experience in creating content for various online platforms and press, preferably in the technology vertical.
* Experience using a CMS (Wordpress, Contentful, or others)
* Solid knowledge of SEO and skills in content optimization.
* Advanced knowledge of LinkedIn and its use for marketing and lead generation.
* Knowledge of analysis tools to measure content performance and make necessary adjustments.
* Excellent research and analysis skills to identify relevant trends and topics in the technology vertical and LinkedIn.
* Excellent collaboration and communication skills to work as a team and with other departments.
* Ability to work in a fast-paced environment and manage multiple projects at once.
* Ability to track and optimize content based on results, with a clear goal of brand positioning in the target audience and lead generation for new business.
Benefits
* 100% remote job
* Flexible working hours
* USD payment
* Innovative and collaborative environment
* Floating Holidays
* Free day for your birthday
* Team building activities
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